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CRITERIA
When choosing the ABA Awardees, the judges’ assessments based on the four core areas:
Management and governance
- Directors whose vision and entrepreneurship power Asia’s economy.
- A recognized quality of products and services, deliver on promises
- HR management and leadership skills with supportive culture
- Marketing solutions that successfully promote the brand
Financial performance
- Impact in Asia market
- Financial stability, with effective risk management
Product innovations
- Originality
- Exceeding customers’ expectations
Corporate social responsibility
- Outstanding contributions to community
- Minimization of wastage
- Sustainability of product
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